You shipped your SaaS. Here is how five founders found their market.
Five real founder stories for the moment when your product works but your market has not answered yet.
Read the articleAfterMVP
SaaS growth playbooks from real founder interviews.
Extracted, structured, scannable. 134 playbooks across 11 categories. No founder bios. No "I quit my job" essays. Just the moves that worked, in order.
Featured playbooks
See allNeuro
Functional energy gum and mints for focus and performance
MRR $10M
Users —
E-commerce Established
boot.dev
Interactive online learning platform for back-end software engineering skills
MRR $1.0M
Users 25k
B2B SaaS Established
Sheets & Giggles
Direct-to-consumer eucalyptus bed sheets and bedding brand
MRR $1.0M
Users —
E-commerce Established
Jenny AI
AI-powered writing and research assistant tools for students and researchers
MRR $833k
Users 5.0M
AI tools Established
Chatbase
AI chatbot builder that lets businesses create custom ChatGPT-style agents from their data
MRR $667k
Users —
AI tools Established
Chatbase
AI chatbot builder — train a ChatGPT on your own data/documents
MRR $567k
Users 600k
AI tools Established
Articles for the work after launch
See all articlesBrowse by category
AI tools 32
Wrappers, agents, vertical AI, and the only honest playbook for a category that didn't exist in 2022.
Consumer SaaS 27
App stores, social virality, influencer seeding, and pricing that fits a phone screen.
B2B SaaS 25
Cold outreach, partnerships, integrations, and the slow grind of bottom-up sales.
Creator tools 17
Eating your own dog food in public, then handing the recipe to your audience.
Dev tools 8
Open-source distribution, build-in-public, Hacker News launches, and selling to people who hate being sold to.
E-commerce 7
Selling shovels to Shopify stores, content commerce, and the new direct-to-consumer playbook.
Marketplace 5
Cold-starting two sides at once and the rare playbooks that actually worked.
No-code 4
Niche templates, agency-as-distribution, and selling shovels in a gold rush.
Other 4
Niche, weird, and wonderful — playbooks that don't fit the standard taxonomy.
Analytics 3
Self-serve, technical content marketing, and competing against incumbents with better defaults.
Design tools 2
Templates, niche utilities, and selling to a community that screenshots and shares everything.
Browse by channel
Social 93
Twitter, Reddit, TikTok, Instagram — building an audience in public, then converting it.
Outreach & email 74
Cold email, newsletters, partnerships, affiliates, influencer seeding.
Product-led 56
Product-led growth, Product Hunt, App Store, integrations, pricing as a channel.
SEO & content 50
Organic search, programmatic, blog content, free tools that rank — the channel founders most underrate at first.
Paid 38
Google Ads, Meta Ads, app install ads — when the math works and when it doesn't.
Video 35
YouTube, podcasts, TikTok-as-video — the slow-compound channel with the longest tail.