Growth playbooks from real founder interviews.

Wrappers, agents, vertical AI, and the only honest playbook for a category that didn't exist in 2022.

App stores, social virality, influencer seeding, and pricing that fits a phone screen.

Cold outreach, partnerships, integrations, and the slow grind of bottom-up sales.

Eating your own dog food in public, then handing the recipe to your audience.

Open-source distribution, build-in-public, Hacker News launches, and selling to people who hate being sold to.

Selling shovels to Shopify stores, content commerce, and the new direct-to-consumer playbook.

Cold-starting two sides at once and the rare playbooks that actually worked.

Niche templates, agency-as-distribution, and selling shovels in a gold rush.

Niche, weird, and wonderful — playbooks that don't fit the standard taxonomy.

Self-serve, technical content marketing, and competing against incumbents with better defaults.

Templates, niche utilities, and selling to a community that screenshots and shares everything.