Sync2Sheets

Google Sheets add-on that syncs Notion databases into spreadsheets

sync2sheets.com Founded 2021 By Leandro
MRR $9.0k
Users 70k
Stage Growing
Category No-code
Starter Story How I Built It: $9K/Month Micro-SaaS
Growth roadmap

9 moves, in order

  1. Pre launch
    Reddit validation

    Searched the Notion subreddit for keywords like 'sheets', 'Google Sheets', 'Excel', 'CSV' to validate demand before writing a single line of code. Found strong evidence of users wanting to export Notion data to Sheets.

    Validated the idea; proceeded to build MVP
  2. Launch
    Google workspace marketplace

    Published the add-on to the Google Workspace Marketplace to get organic discovery from users already searching for Notion-related tools inside the Google ecosystem.

    First installs and ongoing passive discovery channel
  3. Launch
    Reddit and facebook groups

    Posted in and directly messaged users in popular Notion-related Facebook groups and Reddit communities. Searched for relevant keywords and joined conversations to recommend the product while disclosing founder status.

    First users and beta testers acquired
  4. Early growth
    Live chat on landing page

    Added Tidio chat widget to the landing page to have real conversations with visitors. Used these conversations to understand user needs and build product features that matched actual demand.

    Improved conversion and product-market fit insights
  5. Growth
    Seo content blog

    Identified high-intent blog post topics at the intersection of Notion and Google Sheets, then wrote content targeting those keywords. SEO became one of the main ongoing traffic channels.

    ~5K visitors/month (ongoing)
  6. Growth
    Reddit keyword monitoring

    Set up F5bot (free service) to track keywords like 'CSV', 'sheets' in the Notion subreddit. Received email alerts on new posts/comments and replied with value-add responses, recommending the product when relevant.

    Consistent stream of relevant Reddit traffic and new installs
  7. ~18 months post launch
    Product Hunt launch

    Launched on Product Hunt approximately a year and a half after the initial release.

    Traffic and visibility spike, backlinks improving domain rating; did not translate to paying customers
  8. Growth
    Hacker news show hn

    Posted on Hacker News and reached the front page.

    Large traffic spike; minimal paying customers, but backlinks and domain authority improvements
  9. Monetization pivot
    Pricing change

    Removed the free plan entirely after observing that most free users had no intention of paying. Decision was controversial and prompted user backlash, but was executed anyway.

    MRR jumped from ~$5K to ~$8K within a few months
    MRR $8.0k
First 100 users

Before building, Leandro went to Reddit and searched the Notion subreddit for keywords like "sheets," "Google Sheets," "Excel," and "CSV" to validate demand. He found many people trying to export Notion data into Google Sheets, which gave him confidence to build an MVP in two weeks. After publishing to the Google Workspace Marketplace, he "spammed" (his word) Notion-related Facebook groups and Reddit communities, searching for relevant keywords and engaging in both public threads and personal DMs. He also added a live chat widget (Tidio) to his landing page, which let him have real-time conversations with early visitors and beta testers to understand their needs and convert them into first users.

Unfair advantage

Prior hands-on experience working with the Google Sheets API through freelance work gave him a technical head start. He also caught the Notion API at the exact moment it was officially released, giving him first-mover advantage in a rapidly growing ecosystem with built-in marketplace distribution.

Scaling channel

google_workspace_marketplace

What didn't work

Product Hunt and Hacker News both drove spikes in traffic and visibility but did not translate into paying customers. The free plan also hurt revenue — many users were satisfied with the free tier and never converted; removing it was key to revenue growth.

Watch the original

How I Built It: $9K/Month Micro-SaaS

Starter Story