Before building, Leandro went to Reddit and searched the Notion subreddit for keywords like "sheets," "Google Sheets," "Excel," and "CSV" to validate demand. He found many people trying to export Notion data into Google Sheets, which gave him confidence to build an MVP in two weeks. After publishing to the Google Workspace Marketplace, he "spammed" (his word) Notion-related Facebook groups and Reddit communities, searching for relevant keywords and engaging in both public threads and personal DMs. He also added a live chat widget (Tidio) to his landing page, which let him have real-time conversations with early visitors and beta testers to understand their needs and convert them into first users.
Sync2Sheets
Google Sheets add-on that syncs Notion databases into spreadsheets
9 moves, in order
- Pre launchReddit validation
Searched the Notion subreddit for keywords like 'sheets', 'Google Sheets', 'Excel', 'CSV' to validate demand before writing a single line of code. Found strong evidence of users wanting to export Notion data to Sheets.
Validated the idea; proceeded to build MVP - LaunchGoogle workspace marketplace
Published the add-on to the Google Workspace Marketplace to get organic discovery from users already searching for Notion-related tools inside the Google ecosystem.
First installs and ongoing passive discovery channel - LaunchReddit and facebook groups
Posted in and directly messaged users in popular Notion-related Facebook groups and Reddit communities. Searched for relevant keywords and joined conversations to recommend the product while disclosing founder status.
First users and beta testers acquired - Early growthLive chat on landing page
Added Tidio chat widget to the landing page to have real conversations with visitors. Used these conversations to understand user needs and build product features that matched actual demand.
Improved conversion and product-market fit insights - GrowthSeo content blog
Identified high-intent blog post topics at the intersection of Notion and Google Sheets, then wrote content targeting those keywords. SEO became one of the main ongoing traffic channels.
~5K visitors/month (ongoing) - GrowthReddit keyword monitoring
Set up F5bot (free service) to track keywords like 'CSV', 'sheets' in the Notion subreddit. Received email alerts on new posts/comments and replied with value-add responses, recommending the product when relevant.
Consistent stream of relevant Reddit traffic and new installs - ~18 months post launchProduct Hunt launch
Launched on Product Hunt approximately a year and a half after the initial release.
Traffic and visibility spike, backlinks improving domain rating; did not translate to paying customers - GrowthHacker news show hn
Posted on Hacker News and reached the front page.
Large traffic spike; minimal paying customers, but backlinks and domain authority improvements - Monetization pivotPricing change
Removed the free plan entirely after observing that most free users had no intention of paying. Decision was controversial and prompted user backlash, but was executed anyway.
MRR jumped from ~$5K to ~$8K within a few monthsMRR $8.0k
Prior hands-on experience working with the Google Sheets API through freelance work gave him a technical head start. He also caught the Notion API at the exact moment it was officially released, giving him first-mover advantage in a rapidly growing ecosystem with built-in marketplace distribution.
google_workspace_marketplace
Product Hunt and Hacker News both drove spikes in traffic and visibility but did not translate into paying customers. The free plan also hurt revenue — many users were satisfied with the free tier and never converted; removing it was key to revenue growth.