SuperX

Rob had no audience when SuperX launched publicly in July 2024 (approximately). He had spent the prior ~18 months building a following on X by posting raw, vulnerable build-in-public content — five failed products, hospitalisations, financial stress, travelling solo. That authenticity built an audience of tens of thousands before SuperX existed. When he launched, he posted two things: (1) a standard launch post with a screen recording of SuperX, which got 32,000 views and 26 sign-ups; and (2) a selfie sitting in front of his laptop right after launch, which got 46,000 views and — critically — drove more sign-ups than the official launch post. He says the selfie worked because it told a human story rather than advertising a product. The $1,000 MRR milestone was hit within 24 hours of launch, driven almost entirely by that warm X audience he'd built. He used no paid ads, no Product Hunt, no cold outreach. All traffic came from his personal X account, which by that point was generating ~100,000 impressions per day from consistent posting. He estimates 95% of all traffic and users came through X.

Rob had spent ~18 months building an engaged X audience of 34,000+ followers before SuperX launched, through relentless build-in-public posting across five failed products. He also co-founded with Tibo, former co-founder of Tweet Hunter, who brought the existing SuperX Chrome extension brand and prior audience/network in the X-growth niche.

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Rob explicitly killed the "Algorithm Simulator" feature inside SuperX despite it going viral, because actual usage data showed most subscribers never used it — virality of a feature did not equal retention value. He also calls out generic AI-spammed replies on X as completely ineffective for building real community or growth.