Sadi launched the extension within 2–3 days of ChatGPT's release, riding the early wave of interest. His very first distribution move was posting the extension to a relevant subreddit, where the post hit the top of that subreddit for the day, driving an initial surge of organic installs. He also joined every community where his potential users gathered — subreddits, Discord channels, Slack groups, and Facebook groups — and actively listened to what features people wanted in ChatGPT. He would then build those features and go back to those communities to announce they were available in his extension, turning community listening directly into targeted distribution. This feedback loop also made the product genuinely better, which led to organic word-of-mouth.
Superpower ChatGPT
Browser extension that adds extra features to the ChatGPT interface
8 moves, in order
- Pre launch / Day 1Timing and speed
Learned to build a Chrome extension from scratch in 2–3 days immediately after ChatGPT launched and shipped the first version with just two features, capitalizing on zero competition in the marketplace.
Extension live and indexed on Chrome Web Store within days of ChatGPT's public release - LaunchReddit
Posted the extension to the most relevant ChatGPT-focused subreddit immediately after launch. Did not pay for promotion.
Hit #1 on that subreddit for the day, driving initial organic installs - Early growth (Months 1–9)Community listening and re engagement
Joined subreddits, Discord servers, Slack groups, and Facebook groups where ChatGPT users gathered. Listened for feature requests, built requested features, then returned to those communities to announce the updates and direct people to the extension.
Described as 'probably one of the biggest growth hacks' — drove sustained organic installs and word-of-mouth - Early growth (Months 1–9)Organic editorial and listicles
Third-party creators and bloggers organically wrote 'Top 10 ChatGPT extensions' roundups that included Superpower ChatGPT. Sadi did not solicit or pay for any of these articles — the product earned its way into them through quality and features.
Significant organic traffic and installs without any marketing spend - Month 3–4 (Newsletter launch)Email newsletter
Started an AI-focused newsletter for his existing user base 3–4 months after launch, initially taking 6–7 hours per issue. Listed the newsletter on sponsorship marketplaces (Passionfruit) and sponsor-friendly newsletter directories.
First sponsor secured within 1–2 weeks, paying a few hundred dollars for a newsletter ad placement - Month 3–4 (Newsletter monetization)Newsletter sponsorships
Listed the newsletter on Passionfruit (a sponsor marketplace) so inbound sponsors could find and pay him directly for ad placements in the newsletter, creating a revenue stream before the extension itself was monetized.
First few hundred dollars in revenue from newsletter sponsorships - Month 9–10 (Extension monetization)Freemium upsell
Kept all existing features free and introduced new premium features behind a paywall. Experimented with multiple price points (higher and lower) to find a middle-ground price that maximized conversion. Used the freemium model to avoid alienating existing free users.
Extension reached $20,000–$30,000 MRRMRR $20k Users 150k users - OngoingNewsletter affiliate boosts
Used Beehive's 'Boost' feature — embedded referral/partner links inside newsletter issues to earn additional passive revenue on top of direct sponsorships.
Additional monetization layer on top of sponsorship revenue; specific dollar amount not stated
Launched within days of ChatGPT going viral, giving him a massive first-mover advantage in a nascent, rapidly growing marketplace before competition had formed. Also had software engineering skills enabling a 2–3 day build cycle.
organic_word_of_mouth_and_editorial_roundups
Waiting 9–10 months before monetizing the extension — Sadi himself said he should have monetized earlier. No paid ads were ever run, though this was a deliberate choice rather than a failed experiment.
How I Built It: $20K/Month Chrome Extension
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