App Alchemy

AI tool that generates mobile app designs fast, like Cursor but for design

appalchemy.ai Founded 2024 By Diego
MRR $17k
Users 1.0k
Stage Growing
Category AI tools
Starter Story How I Used Reddit to Hit $17K MRR (With ZERO Audience)
Growth roadmap

7 moves, in order

  1. Pre launch / Validation
    Self validation

    Identified a personal pain point — paid hundreds of dollars on Upwork for mobile app designs and extra for every revision. Used this firsthand frustration as validation without external research.

    Decided to build MVP immediately; no paid validation required
  2. Month 1 – Build
    AI-assisted development

    Built MVP in ~2 weeks using Cursor, Next.js, React, and Firebase. Deliberately chose widely-used libraries (Chakra UI, Ant Design) so AI coding tools would perform better. No new or obscure frameworks.

    Fully functional MVP ready to ship in 2 weeks
  3. Month 1 – First Reddit Push
    Reddit — organic

    Started posting on Reddit immediately after launch. Became an active Reddit user first to warm up the account (new accounts get filtered). Studied which post formats performed well on the platform before posting.

    First $1K MRR achieved purely from Reddit
    MRR $1.0k
  4. Ongoing – Subreddit Discovery
    Reddit ads tool for discovery

    Used the Reddit Ads campaign creation tool (targeting section) to discover relevant subreddits without spending any money on ads. Searched terms like 'no code' to surface communities, then kept adding keywords to build a large list of targeted subreddits.

    Built a broad subreddit list enabling high-volume posting
  5. Ongoing – Content Strategy
    Reddit — organic

    Structured every post with: (1) catchy, non-promotional headline, (2) genuine value content first (e.g., a case study on a successful mobile app sourced from Twitter), (3) product link or mention embedded naturally at the end. For strict subreddits, also plugged a complementary product (e.g., Cursor) alongside App Alchemi to reduce self-promotion flags.

    Posts felt native to Reddit, avoided removal; drove consistent traffic
  6. Ongoing – Multi Subreddit Volume
    Reddit — organic

    Took each well-crafted post and reposted it across multiple subreddits simultaneously. Aimed for front-page reach on at least one subreddit. Even without front-page success, 10 subreddits × ~10K views each = ~100K views per post cycle. Posted 2–3 times per week to stay under ban thresholds.

    1M+ total impressions on product; 20K+ signups; 20K monthly traffic — all with $0 marketing spend
    MRR $17k Users 20k users
  7. Months 1–4 – Iteration
    Reddit — organic

    Continuously tested different post formats — videos, case studies, other content types — to find what resonated best in the niche. Tracked engagement to double down on winning formats.

    Sustained growth to 1,000+ paying customers and $17K MRR in 4 months
    MRR $17k Users 1.0k users
MRR progression — $1.0k → $17k
First 100 users

Diego built an MVP in 2 weeks and immediately started marketing on Reddit. He crafted organic posts that led with a catchy, value-first headline — no product announcement — then embedded or linked his product mid-post or at the end. His first post example was a case study on a successful mobile app he found on Twitter, summarized it, and plugged App Alchemi at the end. He posted these value-first posts across multiple subreddits simultaneously to maximize reach. He used the Reddit Ads targeting tool (without paying for ads) to discover relevant subreddits by searching for related keywords like "no code," then expanded his list broadly. This multi-subreddit volume approach drove his first paying customers and first $1K MRR entirely from Reddit with $0 in marketing spend.

Unfair advantage

None apparent — Diego had fewer than 100 followers on X, no YouTube, no TikTok, and only friends/family on Instagram. No prior audience or network advantage. His edge was disciplined execution of Reddit content strategy and fast shipping (2-week MVP).

Scaling channel

reddit_organic_posts

What didn't work

Explicitly called out: posting product announcements directly (mentioning the product in the headline, listing features, linking Discord) performs poorly on Reddit. Also noted that overly pushy, self-promotional posts get removed or banned. Posting more than 2–3 times per week risks account bans.

Watch the original

How I Used Reddit to Hit $17K MRR (With ZERO Audience)

Starter Story