Tibo built Tweet Hunter as a tool for himself first — he was obsessively trying to grow on Twitter and started downloading viral tweets, using the GPT-3 API (when it was still gated) to analyze, cluster, and categorize them by topic (e.g., "startup-related"). The result was a CLI-based terminal tool he used personally to surface viral tweet inspiration and improve his own posting. Only after it demonstrably helped him write better tweets did he turn it into a product. The MVP was extremely simple: a single search bar where you typed a keyword (e.g., "marketing" or "startup") and got a curated list of viral tweets for inspiration. Despite that simplicity, the backend used AI clustering/categorization which was genuinely novel at the time. They launched this one-feature product directly on Twitter and Reddit. His co-founder was initially skeptical but came around after a few days of using it. At this point they grew to somewhere between $1K–$3K MRR purely through organic posting on Twitter and direct outreach to influencers.
Tweet Hunter / Taplio (+ 5 new startups: SuperX, Outrank, Revid, Fever, Postinker)
Twitter/LinkedIn growth tools sold for $8M; now 5 new SaaS products at $400k+/month
9 moves, in order
- Pre launch / Ideation (2021)Build in public dogfooding
Tibo built Tweet Hunter as a personal tool — using GPT-3 API to analyze and cluster viral tweets — after recognizing Twitter was his primary acquisition channel for every product. He used it himself daily before showing it to his co-founder.
Co-founder adoption; product validated as genuinely useful before any external users - Launch (2021)Twitter organic and reddit
Launched the one-feature MVP (viral tweet search bar) on Twitter and Reddit with no waitlist or buildup. Product was live immediately.
Initial user acquisition; grew to $1K–$3K MRRMRR $3.0k - First major growth spike (September 2021)Influencer equity partnership
Tibo cold-outreached large Twitter influencers. GK Molina replied unexpectedly and wanted in as a co-founder, not just a promoter. They gave him 25% equity. Over ~2 months, GK Molina helped rebuild the product (adding a full Twitter scheduler), then organized his own launch to his audience in September 2021.
MRR went from $3K to $20K in two weeks (~$17K added)MRR $20k - Post GK launch scaling (2021–2022)Make money marketing angle
Shifted marketing from feature-based ('get tweet inspiration') to outcome-based ('grow your business, get more leads, make more money on Twitter'). This reframing, championed by GK Molina's course audience, dramatically improved conversion.
~20% month-over-month growth sustained; grew from $20K to $200K MRR over ~18 monthsMRR $200k - Growth flywheel (~$30K MRR phase)Micro equity influencer network
Created a group of 15 high-caliber Twitter influencers, each given 0.1% of Tweet Hunter profits and exit proceeds in exchange for promotion, feedback, and word-of-mouth. No contractual obligation to post — ~80% of those approached said yes.
Consistent amplification at every new feature launch and announcement - New products post exit (2023–present)Personal audience on x twitter
After building 100K+ followers on X through daily consistent posting (showing work, engaging, threads), Tibo uses his own audience as the primary distribution engine for each new co-maker product he partners on. He is the 'distribution' side; co-makers are the 'technical' side.
Primary growth driver across all 5 new products (SuperX, Outrank, Revid, Fever, Postinker) - New product selection framework (ongoing)Co maker partnership model
Tibo finds developers on X who have existing products stuck at $200–$300/month MRR, partners with them (taking equity), revamps the product based on user interviews (10–20 users), then distributes via his audience, newsletter, SEO, and ads.
Multiple products now generating significant MRR; Revid reportedly exceeds Outrank's $200K+/month - Outrank retention fix (ongoing)Product led retention
Outrank started as a manual blog post generator (low return visits). Tibo and co-founder Eugene shifted the model to fully automated daily SEO content publishing — the software publishes to your CMS every day whether you log in or not, forcing users to return and review. Also cross-links content between users to build backlink authority.
Drastically improved retention and reduced churn; Outrank crossed $200K MRRMRR $200k - Support as discovery (all products, pre $10K MRR)Direct user conversations via x dm
For every product until $10K MRR, the in-app support button redirects directly to Tibo's personal X DMs. This forces real conversations about user workflows — not just bug reports — enabling rapid product-market fit iteration.
Used across all 5 products to identify core workflow fit and reduce early churn
Tibo was a developer with GPT-3 API access at a time when it was gated and rare. He also had a co-founder with a paid-ads/marketing background. After Tweet Hunter's growth, Tibo built a large personal audience on X/Twitter (100k+ followers), which he now uses as the primary distribution channel for every new product he launches with co-maker developers.
influencer_equity_partnership
8–9 products before Tweet Hunter got no traction in their "ship one product per week" challenge. Earnout-based acquisition created two years of pressure and soured the exit experience. Tibo notes that the group equity model (15 influencers at 0.1% each) was hard to sustain and even harder to manage at exit/profit-sharing time, so he hasn't replicated it for new products. Crypto/NFTs were considered as a tool to scale this model but abandoned due to reputational issues.
I sold my startup for $8M. Then built 5 more making $400k+/month.
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