Snuggly (Larry / OpenClaw marketing skill)

Oliver set up OpenClaw on an old gaming PC (Ubuntu), named the agent "Larry" (after Larry the Lobster from SpongeBob, tying into OpenClaw's lobster branding), and began sharing Larry's outputs publicly on X (Twitter). He wrote an article co-authored with Larry detailing his full setup — he wrote his sections, Larry added its own perspective below each paragraph. He posted this article on X without any paid promotion or prior large following (~1,900 followers at the time). The article went viral organically on X, eventually reaching 7 million impressions. This drove a massive spike in followers and downloads. Simultaneously, he was posting Larry-generated TikTok slideshows for his app Snuggly, which were getting millions of views fully automated. A Bags App crypto coin was also created for Larry by the community, which amplified the viral moment further. The combination of the viral article, the coin, and the TikTok content drove his first wave of users to both Snuggly and the free Larry skill on the OpenClaw marketplace.

Oliver works at RevenueCat (a major app monetization platform), giving him deep knowledge of app analytics, conversion tracking, and the RevenueCat API — which became a core part of his Larry skill's funnel tracking. He also had 2 years of prior experience building and trying to automate marketing for his app Snuggly, meaning he had a real use case and existing product to demonstrate results with immediately.

viral_article_on_x

Manual TikTok posting pipeline (writing hooks manually, recording demos, scripting combinations, bulk uploading every 2 months) — worked marginally but was slow and still required ~2 hours of effort every 2 months. TikTok Developer API — Oliver tried 3 times over 6 weeks to get API access approved by TikTok and was declined each time with vague rejection messages, so he used a third-party posting tool (Posters) instead.