Keegan started posting renovation content on Instagram documenting a $267,000 riverside property he purchased using a private money loan. His first videos were stiff and scripted — monotone, no personality — and sat in the hundreds of views for up to a couple of weeks. He studied creators like Rajin who were documenting property builds and adapted their style (quick cuts, B-roll, music, captions) to his own renovation footage. He recorded sentence-by-sentence on a phone with a tripod mic, moving to a new spot for each line to create dynamic cuts. The turning point came when he posted a house tour video of the $267K property — filmed before renovations began — using a clear opening hook ("X days ago I bought this property for $267,000"). That first video hit 1 million views. From there, every subsequent video exceeded 100,000 views. He batched 4–5 videos per trip to the property (3.5 hours away), wearing different outfits to simulate daily posting, then edited on CapCut on his phone and cross-posted to TikTok, Instagram, and YouTube.
Keegan's Real Estate Renovation Content (Instagram)
Documents a $267K property renovation on Instagram to build a real estate brand
8 moves, in order
- Pre launch / Early postsInstagram reels
Posted early renovation/real estate videos with stiff scripting and no personality. Focused too heavily on what to say rather than being himself. Videos were bland and monotone.
Stuck at a few hundred views per video for up to 2 weeks - Style pivot — studying successful creatorsCompetitor research
Studied creators like Rajin (luxury cabin build) and adopted their content structure: quick cuts between locations, B-roll, background music, captions, and series-style progression. Adapted the format to his own renovation project with his own personality and energy.
Identified winning content framework before applying it - Breakout video — first viral postInstagram reels
Posted a house tour video of the $267K riverside property (filmed before renovation) using the hook format: 'X days ago I bought this property for $267,000.' Rapid cuts through each room, explained what changes were planned, high energy delivery.
1 million views; launched the channel's growth trajectory - Ongoing series — recurring hook formulaInstagram reels series
Every video opens with the same recap hook ('X days ago we bought this house for $267,000'), keeping new viewers informed while building recognition with existing followers. Structured each video as: hook → context/recap → main conflict or update → plan/progress → dry humor → CTA ('follow along as we bring this house back to life').
Every video since the first hit 100K+ views; top video at 13.9M viewsUsers 325k users - Content production system — batchingContent batching
Drove 3.5 hours to the property once a week, filmed 4–5 videos in a single day wearing different outfits to simulate daily posts. Edited each video on CapCut on mobile the day before (or day of) posting. Total editing time: 30–45 min for simple videos, up to 2 hours on average.
Enabled daily posting cadence without daily travel - Cross platform repurposingTiktok and youtube repurposing
Published every video on TikTok first (adding captions in the TikTok app), then repurposed the same video to Instagram Reels and YouTube Shorts/channel with identical captions and format. Used just 2 preset background songs alternated video-to-video to speed up production.
325K Instagram, 92K TikTok, 9K YouTube — Instagram dramatically outperformed - AI assisted scriptingChatgpt scripting
Used a custom ChatGPT project with a tailored prompt for his Riverside property series to draft scripts following his framework (hook → backstory → problem → plan → CTA). Heavily edited the output to remove robotic tone and inject his own voice. Mentioned switching to Claude for more natural-sounding output.
Faster scripting with consistent structure across videos - Monetization — early stageTiktok creator fund
Monetized primarily through TikTok's view-based creator program. Declined brand deals to avoid changing audience perception. Considering future paid community (bi-weekly Zoom calls with other creators) and possibly a course once he has more results to show.
Some TikTok revenue; no significant Instagram monetization yet
Prior editing experience from multiple earlier stints posting on social media since freshman year of college. Also a licensed real estate agent for 3 years with access to deal flow and private money lenders — giving him a genuinely compelling, high-stakes project to document that most creators can't replicate. The deal itself (listed at $650K, purchased for $267K) was inherently viral material.
instagram_reels_series
Early scripted, monotone videos with no personality sat at a few hundred views for weeks. Trying to edit on desktop (switched back to mobile CapCut). TikTok and YouTube grew significantly slower than Instagram despite identical content — 92K TikTok vs 325K Instagram followers.
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