Distribute (formerly Rebel Growth)

Borja built the original product (Rebel Growth) and launched it in August 2025 after pivoting the concept in June/July 2025. The first paying customers came in at launch. He used paid ads and growth hacks (described loosely as built-in "growth features") to bring the product from zero to 76 active paid users and ~$10K MRR before bringing on the co-founder. No specific ad platforms, budgets, or targeting details were given. Within the first week of the co-founder joining, the team rebranded the product from rebelgrowth.com to distrip.io, iterated on the onboarding with beta testers, and the co-founder personally used the tool on his own product (openclawlab.xyz) to demonstrate results — ranking in Google AI Overview, ChatGPT, and Grok within a week. This self-dogfooding served as social proof and content for distribution.

Co-founder 1 (Borja) has 15 years of marketing and business-building experience plus a programming background enabling solo product development. Co-founder 2 (podcast host) has 10 years of SEO/affiliate expertise and an existing content audience via his podcast, which directly feeds distribution for the product. Both founders had prior exits. The product is also designed to market itself (built-in Reddit citation engine, SEO content calendar, backlink exchange) — the founders used it on their own properties as live proof.

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No channels were explicitly called out as failures. Borja mentioned he had previously tried building his own content audience and podcast but found it too time-consuming to do alongside product development — which is why he sought a co-founder specifically for distribution/content.