The founders grew their initial user base primarily through organic content on X (Twitter), leveraging both the narrator's personal account and co-founder Bora's account to push the product. When the narrator joined the project roughly two months before the recording, MRR was $7,400, suggesting the first users had already been acquired through this X-driven organic strategy prior to his joining. Before scaling, the team undertook a significant rebrand — changing the product name from "Rebel Growth" to "Distrib" — and used an OpenClaude AI audit to strip unnecessary features (including social media scheduling) and sharpen the product. They invested heavily in customer calls to identify their ICP, which helped them focus the product and improve retention. This customer feedback loop, combined with the X content push, appears to have been the foundation for their early user acquisition.
Distrib
SEO and GEO automation tool that helps websites rank on search and AI platforms
9 moves, in order
- Pre rebrand / Early productProduct pivot
Rebranded the product from 'Rebel Growth' to 'Distrib', ran a full AI-assisted audit using OpenClaude, and cut features like social media scheduling to create a focused minimalist tool. Redefined ICP through extensive customer calls.
Product stabilized, churn reduced, customers did not complain about removed features - Pre narrator joiningTwitter — organic
Co-founders pushed Distrib organically on their X accounts with content targeting SEO and SaaS founders. This was the primary acquisition channel before the narrator joined the team.
$7,400 MRR established before narrator joinedMRR $7.4k - Month 1 2 after narrator joinedYoutube loom videos
Started publishing daily YouTube videos — simple loom-style screen recordings published with minimal editing. Low production cost, high volume cadence.
New distribution channel activated, customer acquisition from YouTube began - Month 1 2 after narrator joinedInstagram reels
Co-founder Bora started posting Reels on Instagram. Described as going viral quickly, generating paying customers directly from that channel.
Reels going viral, customers acquired from Instagram - Ongoing organic pushPodcast
Narrator promoted Distrib on his existing podcast to his established audience of SaaS founders and entrepreneurs.
Direct referral traffic and leads from existing audience - Ongoing organic pushReddit
Team posted on Reddit as part of their multi-channel organic distribution mix, specifically targeting communities relevant to SEO and SaaS tools.
Leads generated (no specific number stated) - Ongoing / compoundingSeo and geo organic
Because Distrib itself is an SEO/GEO optimization tool, the founders dogfooded it — ensuring Distrib ranked in AI tools like ChatGPT, Claude, and Gemini search results. Recent customer calls showed multiple new leads discovering Distrib through AI-generated recommendations.
Last several customer calls came from AI search (ChatGPT, Claude, Gemini) - End of May (Month 2)Press and podcast feature
Got invited onto 'one of the biggest channels about SaaS founders' for an interview covering their rebrand story and results. Not yet published at time of recording.
Anticipated inbound spike; not yet measuredMRR $13k - Month 2 milestoneCommunity building
Narrator launched 'Profitable Founder Club', a paid community/mini-mastermind with bi-weekly group calls. Members help each other and the narrator uses it as a distribution and feedback channel for Distrib.
Community running successfully; contributes to narrator's $24K/month total revenue across all streams
The narrator has an existing YouTube audience, a podcast, and an X following, which he directly leveraged to distribute the product organically. He explicitly states he pushed Distrib on his podcast and X account from day one.
twitter_organic (X posts from both founder accounts)
No paid ads run yet — they explicitly deferred ads until product/churn improved. Feature bloat (social media scheduling, excess features) was cut after realizing customers didn't need or use them.
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