AI Solopreneur (Personal Brand / Info Products)

Ole started a new X (Twitter) account in November 2022 under the brand "AI Solopreneur," timed precisely with the launch of ChatGPT. The niche was deliberately narrow: AI tools specifically for solopreneurs and aspiring solopreneurs — not just "AI" broadly. This positioning meant almost no competition at the time. Within the first week of posting, he began funneling followers to an email newsletter. The growth formula he found was posting daily "AI tool threads" — listicle-style threads with a sensationalist hook about AI tools, which consistently attracted both enthusiastic shares and hate-engagement from skeptics ("these AI tools don't work"). Both types of engagement drove virality. He posted 7–8 threads per week (versus the typical 2–3 by competitors), and the account grew from 0 to 100K followers in approximately 65 days.

Ole had prior creator experience before this account and understood media/content business models. He also had impeccable timing — launching the AI Solopreneur account the same week ChatGPT launched, entering a near-zero-competition niche that had massive organic tailwinds on X. He also explicitly says the first product launch was "easy mode" — likely due to pent-up demand from a rapidly accumulated, hyper-targeted audience.

twitter_threads (X/Twitter daily AI tool threads funneled to email newsletter)

The "Built in Europe" newsletter grew to ~4,000 subscribers in roughly a month but Ole stopped it because he didn't want to be a journalist covering other people's companies. He also tried a "Longevity Dad" health persona account that gained traction but felt inauthentic — a follower called him out as a "health pope" and he agreed the identity wasn't genuine. A distribution-focused mini-agency/SaaS also showed early revenue ($500 in first 24 hours) but left him feeling empty and depressed after two weeks, so he cut it.